Say No To Plumping

Plump-ing (verb)

The practice of injecting saltwater, chicken stock, seaweed extract or some combination thereof into chicken to increase its weight and price, while simultaneously increasing sodium content by up to 700%.

What it's costing you at the plump

When it comes to buying plumped chicken, it's likely you're spending $1.50 per package on saltwater. The average household could spend $127 a year on saltwater. Let's find out how much you could be spending.

The high price of Plumping

Plumped chicken is 15% saltwater. So when you think you're buying chicken, you're paying for saltwater too.

Plumped blood pressure

According to the Centers for Disease Control and Prevention, high-sodium diets often lead to high blood pressure, which is a leading factor in the incidence of heart attacks, strokes, stomach cancer and other serious health conditions. One serving - just 4 oz of plumped chicken has the same amount of sodium than a large order of french fries. That's 700% more than natural chicken.

How to spot a plumper

Here are a few ways to tell if the brand of chicken you are purchasing has been plumped:

Learn more about plumping

Don't just take our word for it. Check out the Truthful Labeling Coalition's site and these recent news articles for more information about plumping:


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